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General Motors on March 2 announced a restructured North American organization with a number of key leadership changes.

Intense Focus on the Customer
GM North America is focused on strengthening consideration for the company’s brands and products, shifting from a combined sales and marketing organization to one that enables the company to engage experts in each respective role.

With a flatter structure, accountability is elevated to the highest level.

“It’s become extremely clear to me since taking this role that there is a better way to structure this organization,” said Mark Reuss, GM North America president.

“The premise of the structure is simple -- a clearer marketing focus to sell more vehicles, and freeing our sales and service experts to focus on customers and dealers.

“In order to be successful in North America, we need the right mix of product, people and structure